Nike vs Adidas - Term Paper - Free College Essays, Term.
Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing, advertising, price, product, and its production.Nike vs Adidas Essay.marketing strategies followed by two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies.Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. Nike is recognized for their “just do it” logo.Nike has been in the market for over 5 decades now. Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear.
Adidas and Nike are the most significant brand names in the minds of customers. Nike brand notifies to “just do it”, while Adidas tells you “impossible is nothing”. One caters for swoosh addicts, while the other caters to stripe enthusiasts.For example, one of Nike’s brand ambassadors is Cristiano Ronaldo who markets some of their soccer boots and jerseys as well. Adidas on the other hand use Lionel Messi to market their merchandise. Since both soccer players represent opposite soccer teams in the Spanish PrimeraLiga, they symbolize the competition between the two companies.
Composing A Quality Compare And Contrast Essay About Nike Vs. Adidas. Writing a good compare and contrast essay can be interesting and education for both the writer and the reader. It will, however, require some research on your part since this kind of writing is based on facts and observations rather than personal opinions.
