Targeting And Positioning Of Nike Air Max Marketing Essay.

The market is divided into groups based on an age, gender, household size, income, occupation, religion, race and nationality in demographic segmentation. KFC divides the market on demographic basis in age that is between 6- 65. Usually no age restriction focuses by the KFC. The target is focus on everyone in a society. The largest demographic.

Companies like Nike are much focused on their efforts to meet the distinct needs of individual market segments. Target Market Target market is a process where the company evaluates all the market segments and then chooses one or more segments which the company thinks is profitable, and then it enters that market segment. A company like Nike.

Market segmentation of the Nike company Essay. Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others. Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software.

Nike who has a huge market share is able to control its costs to maintain performance advantage over emerging competitors in the industry. If a company wanted to enter the market, they will have to possess a very large capital investment to open new shoes factories and stores and conduct research to create an attractive line of product. Start-up companies may struggle to survive as it will be.

Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). They have achieved this through superior brand management. Consumers will pay more money for a product they think is manufactured well. Nike has done a wonderful job at portraying themselves as a superior sports apparel brand.

Executive Summary: Constant innovation has been the byword for Nike's success.This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand. Founded in.

The target audience of Nike is people, who are involved in running and basketball as their sporting activities. Adidas, on the other hand, concentrates on establishing its market dominance among those, who are involved in tennis and soccer. Adidas headquarters are situted in Germany, while those of Nike are in Beaverton, the United States of America (Hollister, 2008).

Finding a sustainable, identifiable, accessible and responsive market segment is one of the keys to the success of a product. One of the companies that has a very defined target market is Mercedes Benz. Although Mercedes Benz is an international company, their market size is relatively small because they have a very specific market.

Nike products targets every demographic and psychographic in society. Nike sees no need to market to a specific niche. Therefore, it markets to inner city kids as well as kids from the suburbs, weekend athletes, serious athletes, people who want to look like athletes, female athletes and people of all sexes, ages and sizes that want to look.

Nike changes its target market from teenagers to younger consumers due to intense. competition with Adidas and Reebok and also to expand its target market. During the time of recession consumers.

During the introduction stage of the removable massaging insole, Nike Inc. must recognize the readiness of the market as a whole, the selected target market, and buyers. Subsequently, the company must execute timing and strategy as it decides to penetrate an indeed whole new form of technology for its accessory sports-foot wear line.

Also during this time Nike is opening manufacturing plants all over the U.S. Nike was a household name for most athletes by early 1980’s. Nike’s focus was still on track and field and for the most part track athletes were their target market. One of the first individuals to endorse a Nike product was a man who exemplified their style and.