Case Study of Nike’s Social Media Marketing Strategy.
Nike's marketing objective is to employ a range of marketing communication tactics that can cater to the organization's target market, who have different nationalities, genders, cultures, and ages. More than 1000000 free essays.The differentiation strategy of Nike is quite competitive so Nike should ensure any international marketing strategy it applies should enhance its superior brand name. Implementation of brand differentiation strategy is allowed by Nike’s brand name which is a tangible but important factor to ensure future success and maintain its current leadership and market share.Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large.
Nike Marketing Project. Nike's Promotion. From Our Research Technology has changed communication between marketers and customers in promotion because people talk over the internet all the time now with live chats or emails. This helps Nike communicate with the customer quickly. Promotional emails from Nike go to the customers and then if the.The marketing plan of the company is that it is making sure that the consumers and the sportswear market are aware of the existence of Nike and to do that Nike has adopted marketing mix. Marketing mix can be defined as a set of tools for marketing purpose that the company uses, so that it can achieve its marketing goals and objectives in their targeted market.
We’ve come around to saying that Nike is a marketing oriented company, and the product if our most important marketing tool. “-Phil Knight1(i) Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.
