Nike Targets Niche Sports to Fuel Growth - Learn the 4 Ps.
Nike has evolved a lot over the years, from a US-based footwear distributor to a global manufacturer and marketer of athletic footwear, apparel and equipment. Over the years of this evolution the target market for the company has kept on evolving.Nike's primary target audience for its products is athletes. In a recent business overview, Nike lists serving athletes as one of its key goals for innovation. According to the company's business overview, Nike brands each have distinct target audiences. The main Nike brand is most targeted towards athletes, selling related products such as.Targeting And Positioning Of Nike Air Max Marketing Essay. 2668 words (11 pages) Essay in Marketing. Us group Nike has affirmed Vietnam as its key production base” and “Vietnam plays an extremely important role in Nike’s manufacturing market”.. Nike and other brands target people who usually play sport and tend to use sport shoes.
Nike is approaching this market using some familiar tactics — using top athletes in each sport to endorse Nike products, supported with dynamite advertising that appeals to its target market. The video below was released on Facebook (where Nike has specialty pages for various sports) even before it launched on network TV (during the NBA finals).The Key Takeaway. While different in their executions, the rationale behind The Economist’s and Nike’s campaigns were similar: If your customers welcome bold, potentially controversial ideas, then give it to them. But make sure you’ve done due diligence. Don’t simply wreak havoc for attention.
Nike changes its target market from teenagers to younger consumers due to intense competition with Adidas and Reebok and also to expand its target market. During the time of recession consumers.
